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Case Study

Can consumer insights help Chipotle turn the tide on declining visit share?

Learn how a dynamic market intelligence tool leads to faster insights and better business decisions

After a meteoric rise to the top of the QSR industry, Chipotle was brought quickly back to earth by health safety concerns in late 2015. While the brand’s struggles and recovery efforts have been well-documented, we decided to use SMG’s market intelligence tool to dig into the data and see how Chipotle’s efforts have fared so far.

This piece explains how we used BrandGeek to:

  • Filter by visit share to understand the business impact
  • Get a real-time read on customer recovery efforts
  • Identify demographics trends as they happen