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Top Partnership Insight

Customer insights can be a wake-up call for necessary operational changes

How one brand bounced back after unexpectedly negative results

Upon noticing customer preferences shifting from Taste of Beverage to Taste of Food, one UK coffee chain invested in their food offerings by installing upgraded ovens—hoping to capitalise on new expectations. After unexpectedly negative results, SMG provided insight on how to turn the situation around.

Download this Top Partnership Insight to learn how the client:
  • Made swift operational improvements to combat the drop in satisfaction
  • Trained employees + adjusted oven settings for better cooking results
  • Erased the negative impact + increased scores for three key drivers
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