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White Paper

Data collection: the smartphone way

Understand key elements of mobile survey design

More than 40% of web surveys are taken on a mobile device—and the percentage is growing daily. Not only is usage on the rise in the United States, but adoption rates are increasing around the globe. With numbers like that, it’s essential to optimize surveys for mobile.

Download the white paper to learn quintessential mobile survey design principles:

  • Reduce the bias in data by replacing horizontal radio buttons with vertical radio buttons
  • Make the experience easier for respondents by keeping design simple
  • Decrease the number of questions in mobile surveys to match abandonment rates across survey platforms