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Data integration

Combine CX data with multiple sources for a more holistic view

CX professionals don’t just have a lot of data on their plates—they have a lot of plates. And having to juggle login credentials for a handful of reporting dashboards can make chasing down insights a daunting task.

SMG’s hands-on approach to data integration helps brands:

  • Streamline user access to relevant information for a quicker path to insight
  • Turn disparate sets of cross-channel data into unified plans of action
  • Identify data redundancies for leaner measurement strategies