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Online Reporting System

Current client reporting system can be accessed here.

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Top Partnership Insight

Develop advertising campaigns that promote brand differentiators—not just products

Create true-to-brand messaging to resonate with customers

This southern QSR chain is dedicated to providing customers with high-quality, scratch-made products sourced from local vendors. But the brand was unsure this message was resonating with customers. By adding traditional brand tracker studies to their CX program, they discovered current product-centric advertising had led to lower differentiator awareness with customers.

Download this insight to learn how the client used
SMG BrandTrack to:

  • Uncover advertising gaps + increase marketing investment
  • Revamp their messaging strategy to focus on
    locally-sourced ingredients
  • Increase customers citing advertising as reason for visit