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Online Reporting System

Current client reporting system can be accessed here.

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Top Partnership Insight

Dip into customer feedback to maximize ROI for product innovations

Get a real-time read on customer perception before fully rolling out new products

This QSR client created a lot of buzz with their new limited time offer (LTO), but the brand wanted to get customer feedback before making the decision for a full rollout. Behavioral data from SMG BrandGeek® revealed the LTO was helping the brand steal visit share from competitors, but operational measures with the new product were suffering. With a full rollout requiring system-wide equipment upgrades, the client needed to make a calculated,
data-driven decision.

Download this insight to learn how the client:

  • Used BrandGeek to track customer sentiment about new LTO
  • Implemented prompt operational changes for a
    round of re-testing
  • Determined keeping the product as an LTO would deliver
    the best ROI