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Discover how emotional loyalty drives customer behavior

Not all customer loyalty is created equal.

Learning the differences between emotional and behavioral loyalty can help you drive your CX strategy and brand performance to the next level. In this webinar, SMG partners with Forrester to bring you best practices and insights on these loyalty metrics—so you can take action.

Check out this webinar to:

  •         Understand emotional loyalty and why it matters
  •         Learn how emotional and behavioral loyalty apply to CX measurement
  •         Leverage best practices through real-world examples