Download Now

Share a little to learn a lot.

Top Partnership Insight

Empowering employees to create a customer-centric culture drives satisfaction, KPIs, and conversion

DICK’S Sporting Goods finds success by acting on customer feedback

DICK’S Sporting Goods (DSG) wanted to be sure they were maintaining the “customer first” culture at their core despite continued operational complexity surrounding their cross-channel strategy. They turned to SMG to help find successes and challenges in their stores and drive improvement.

Download the Top Partnership Insight to learn how DSG:

  • Used data to find the bottom-line value of customer satisfaction
  • Determined the drivers behind customer conversion
  • Adjusted in-store programs to drive customer satisfaction + conversion