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Top Partnership Insight

Evaluate + allocate holiday staffing to ensure customers are supported across all touchpoints

DICK’S Sporting Goods uses data to inform adjustments and improve performance

To proactively drive customer satisfaction for the holiday season, DICK’S Sporting Goods turned to SMG for insight on where to take action among a growing variety of touchpoints.

Download the Top Partnership Insight to learn how DICK’S Sporting Goods:

  • Used a variety of data to identify areas of concern
  • Redistributed staffing + made logistical improvements
  • Improved customer satisfaction alongside a double-digit increase for in-store pickup sales