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Few things go together better than doughnuts and coffee. An international SMG client had already nailed half of the equation—consumers love the brand’s doughnuts—but knew they needed to up their game in the packaged goods coffee arena if they wanted to match the presence of other restaurant brands. They began development of coffee products for retail stores and needed to know how to hook consumers.
This Top Partnership Insight explains how the client was able to:
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