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Top Partnership Insight

Find inventive, low-risk ways for your customers to try new products

Survey the competitive landscape to understand where opportunities lie

Few things go together better than doughnuts and coffee. An international SMG client had already nailed half of the equation—consumers love the brand’s doughnuts—but knew they needed to up their game in the packaged goods coffee arena if they wanted to match the presence of other restaurant brands. They began development of coffee products for retail stores and needed to know how to hook consumers.

This Top Partnership Insight explains how the client was able to:

  • Use a brand research study to better understand the current marketplace
  • Shift marketing strategies accordingly when an opportunity arose
  • Plan a follow-up study to measure the impact of the new product launch