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White Paper

Gaming and manipulation of scores

Guard your survey against fraudulent data

If your program struggles with gaming or manipulation of scores, then your customer data is misrepresented. It's critically important that you identify and address these data integrity issues so you’re not acting on an inaccurate view of the customer experience. That’s why SMG follows a prescribed three-phased approach of deterrence, blocking, and detecting to protect the integrity of the data.

In this white paper we explore:

  • Types of manipulation and gaming
  • Ways to combat score manipulation and gaming before, during, and after the survey
  • How to identify and block invalid data