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Executive Brief

Holiday shopping trends, Q4 2020

Nearly 10,000 consumers reveal how COVID-19 will impact their holiday plans

As consumers balance traditional holiday plans with health concerns, socializing restrictions, and economic challenges, retailers have been forced to pivot and plan for a shopping season unlike any other. To help brands understand what to expect and how to prepare, we asked consumers about their holiday plans for 2020.

This executive brief will help retailers learn:

  • How financial concerns will affect customer spend this holiday season
  • When + where customers will shop and which items they plan to buy
  • What aspect of the customer experience every retailer should prioritize