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Case Study

How Party City enhanced its cross-channel XM strategy to create a more seamless customer experience

Optimize digital efforts to reach more customers + garner richer insights

As the customer journey continues to rapidly advance, Party City looked for ways to revamp its digital strategies to keep up with evolving expectations of consumers. By opening up new channels + touchpoints, the brand was able to increase response rates and make targeted improvements to the customer experience.

Download the case study to learn how Party City:

  • Identified breakdowns in the customer experience to reduce friction + attrition
  • Uncovered insights specific to creating a consistent + favorable impression of the brand
  • Integrated reporting to simplify data interpretation + increase enterprise adoption