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Executive Brief

How restaurants + third-party delivery providers can partner to mitigate risks and maximise ROI

Establish a collaborative delivery strategy to elevate the customer experience

SMG has been closely following third-party delivery and its impact on the restaurant industry since our first published report in 2017. Our latest research turns the lens on the UK market, digging deep into consumer trends and unveiling ways restaurant brands and third-party delivery partners can work together to exceed customer expectations and improve business outcomes.
With feedback from 4,700+ consumers, this brief includes:
  • 6 customer trends to help build an informed third-party delivery strategy
  • 5 strategic steps restaurant brands + third-party delivery providers should take now
  • How a McDonald's initiative drove meaningful change for delivery customers