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How the COVID-19 vaccine is impacting consumer behavior in the US and UK

Research from 20,000 consumers highlights what brands can expect during vaccine distribution

Tom Wakeman + Kurt Cederman share highlights from SMG's study on how the COVID-19 vaccination will impact consumer behavior and what restaurant and retail brands can do to keep pace with evolving expectations.

Watch the video to learn:

  • How willingness to get the vaccine differs across markets
  • What level of significant, immediate impact is expected
  • Which pandemic-related protocols customers want brands to continue