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Executive Brief

Impact of COVID-19 on the full-service restaurant industry

Adjust your XM strategy to current shifts in consumer behavior

SMG’s ongoing proprietary research—along with cross-client analysis—provides a comprehensive view of evolving consumer behavior and guides brands on what to do next. 

Download this one-page brief to learn:

  • Exactly what consumers want (or don't) from each in-person interaction
  • Key process-related opportunities that can help tighten your XM strategy
  • Tips for navigating these shifting consumer behaviors and expectations