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Top Partnership Insight

In the automotive service industry, tiny details build big trust

Dig deep into customer comments to find root causes and timely solutions

Most consumers don’t know much about what’s happening under the hood of their vehicles—they’re forced to rely on experts to know and do what’s best. That’s why knowledge and experience of associates is critically important when it comes to automotive service. Knowing that to be true, this retailer wanted to know which services caused customers to doubt their expertise.

The Top Partnership Insight explains how the client was able to:

  • Use Text Analytics to identify tire pressure service as a problem area
  • Discover front-line associates were forgetting to relay a key piece information
  • Refresh training on how to communicate the service more effectively
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