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Integrate a seamless digital + in-store experience to drive cross-channel conversion

A shift in retail landscape raises stakes in the digital experience

In the 2019 report “The New Paradigm Of Retail,” Forrester predicts US consumers will spend more than $915 billion online by 2023. Brands that aren’t focused on their digital presence—or are without a clear understanding of how their core customer base interacts with multiple channels—are at risk of losing customer loyalty (and dollars) to competitors with a stronger cross-channel strategy.

Download this report to learn:

  • Purchasing behaviors of cross-channel shoppers
  • How to connect all channels for a seamless customer journey
  • Ways to drive conversion + improve business performance