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Interactive XM Playbook | Retail

How non-essential retailers can manage customer and employee experiences during COVID-19 and beyond

SMG's exclusive Interactive XM Playbook, with a 3-phased strategy map + personal status tracker, helps retail brands keep pace with evolving customer + employee expectations—optimizing your XM program to navigate uncertainty with precision and emerge a stronger brand.
Download the playbook for fundamental steps to:
  • Mitigate the damage to protect employees + customers
  • Manage the crisis by adapting effectively to the "new normal"
  • Maximize your XM strategy by future-proofing your program