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Top Partnership Insight

Keeping your brand fresh in the eyes of the customer requires continuous investment

Use CX feedback to drive franchisee support of brand growth

Convincing franchisees to make major investments is a challenge many brands face. The key is to prove the improvement efforts are worthy and won't be a financial waste. One brand made substantial restaurant renovations and incorporated virtual reality training technology in two test markets, resulting in tangible evidence they could take to franchisees.

Download this insight to learn how the client:

  • Used CX survey data to reveal lowest-performing + least consistent measures
  • Made substantial remodels in two test markets and incorporated virtual reality training for managers + front-line managers
  • Increased customer satisfaction scores, including 12 points in External Appearance + 14 points in Sales