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Best Practice Guide

10 ways to spark field engagement in your CX program

Engaged field teams are critical to sparking + sustaining program impact

Field engagement can be a tricky thing to talk about, partly because it’s so hard to quantify. But it’s a critical discussion every program needs to have regularly and proactively. Because left unaddressed, a disengaged field can lead to more serious conditions detrimental to your brand’s long-term health—including decreased customer loyalty, loss of competitive visit share, and eventually lower comp sales.

Learn how to engage your field teams by:

  •  Breaking down company walls to secure organizational buy-in
  •  Collecting actionable data + connecting it to familiar metrics
  •  Using role-specific reporting tools to find insights + drive action
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