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Top Partnership Insight

Manage first-time guest expectations by driving brand awareness

Inform + educate customers for a better experience

One growing QSR chain differentiates themselves by offering fresh, made-to-order food—but to a first-time guest, this translated to longer wait times. Insights showed that informing the customer of the brand’s commitment to freshness could increase brand awareness and improve speed perception.

Download this Top Partnership Insight to learn how the client:

  • Updated drive-thru branding + signage to educate guests on process
  • Trained employees to inform drive-thru guests of fresh, made-to-order food
  • Increased first-time guest Speed of Service by 24 ppts + comp sales by 13%

 

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