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Case Study

New concept, new survey

Let customers help define your innovations—and how you measure them

The marketplace demands innovation. But if you're not paying attention to customer feedback, your new ideas may be missing the mark. To make the most of every new effort, make sure you have a survey set up to capture the right feedback.

Download the piece to learn how AMC:

  • Partnered with SMG to launch a new survey designed to understand attitudes and usage
  • Discovered what was important (and not important) to guests
  • Used the results of the study to re-examine priorities and the measurement strategy for the new concept