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Executive Brief

Online ordering | Impact of COVID-19 on grocery delivery + pick-up

Adjust your XM strategy to current shifts in consumer behavior

SMG’s ongoing proprietary research—along with cross-client analysis—provides a comprehensive view of evolving consumer behavior and guides brands on what to do next. 

Download this one-page brief to learn:

  • Why customers use (or don't use) online ordering for their groceries
  • Top factors influencing online orders
  • Tips for improving online ordering at your brand