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White Paper

Selecting the appropriate customer survey method

Is it a good idea to combine survey methodologies?

Most brands want to retrieve feedback from as many customers as possible and may be interested in implementing multiple survey methodologies to reach a broader spectrum of respondents. This white paper goes deep on IVR and internet surveys—as separate survey modes and combined methodologies—highlighting the intricacies around sample, response rates, respondent preference, and scores. Brands can use this information to make the right decision for their business.

Download the white paper to learn:

  • The survey implications of sample bias, mode effects, and structural equivalence
  • Best practice recommendations for implementing mixed mode surveys
  • How to evaluate and compare survey methodologies