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White Paper

Show me the money: Choosing the best incentive for your customer experience survey

Does your incentive do a good job of generating response?

Incentives are meant to motivate survey response, and the research shows: they work. In the majority of cases, CX surveys without an incentive constantly struggle to collect representative and actionable data. But how do you know which incentive is best for your customer, your business, and your research goals? A thorough examination of SMG clients reveals complexities in selecting the right incentive and provides some insights into how to make the selection process easier.

In this white paper, you’ll learn:

  • Response and completion data by incentive
  • Incentive comparisons by survey methodology
  • Best practices for conducting an incentive test