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SMG Business Intelligence

Pair XM + consumer datasets for deeper insights and synchronized strategies

The proliferation of feedback channels and consumer datasets has made it clear: the line between fully informed and completely overwhelmed depends mostly on resources. SMG’s business intelligence solution marries your XM data with other third-party datasets to provide a more unified view of your purchasers + non-purchasers throughout their cross-channel journeys.

Our business intelligence solution helps brands:
  • Answer complex business problems more efficiently to innovate with confidence
  • Integrate multiple types of data sources for a holistic view of your customer journey
  • Access self-serve customer journey data anytime to evolve with agility