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Top Partnership Insight

Sweeten the customer experience by driving continuous improvement

Use DMA-level analysis to provide a consistent customer experience across your brand

When a specialty retail client used SMG VisitView data to investigate internal benchmarks and identify bottom performers, the team revealed opportunities for improvement in a particular DMA. The SMG team used DMA-level industry benchmarks to confirm the issue stemmed from lack of front-line execution of service standards—not regional differences in clientele or customer expectations.

Download this insight to learn how the client’s leadership team:

  • Used DMA-level industry benchmarks to reveal opportunities
  • Implemented specialized training focused on service
    standard execution
  • Increased comp sales in the targeted DMA to surpass the system-wide average