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White Paper

The impact of email invitations on your customer survey

5 key findings on email invitations

The research is in: email invitations bring increased response rates and more mobile connections with customers. Download the white paper to check out the rest of the findings—so you can decide if email invitations are right for your customer feedback program.

SMG’s research on email invitations highlights findings in 5 key areas:

  • Response rates
  • Sample diversity
  • Scoring
  • Mobile usage
  • Accuracy