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Case Study

The Total Economic Impact™ Of The smg360® Customer Experience (CX) Solution

Demonstrate program ROI to secure long-term investment in your CX strategy

With organizations continuing to ramp up investments in their experience management (XM) strategies, the onus is on brands to choose an ROI-driven solution that delivers consistent and significant impact across the enterprise. Based on client interviews and data validations, this Forrester Consulting TEI study commissioned by SMG details the tangible business outcomes achieved by clients leveraging the smg360 CX solution.

Download the full study to see how, within just 3 years, a composite SMG client saw:

  • 551% ROI
  • $15M in total benefits
  • Turnover reduction of $2.8M
  • Process improvements leading to cost reductions of $800K