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Top Partnership Insight

The user experience is a critical component to guiding technology upgrades

Leverage Text Analytics to track sentiment, identify themes, and make improvements

Wanting to make ordering easier for customers without losing the unique drive-in experience they’re known for, this QSR brand introduced new digital menu boards to select locations. But they needed to make sure customers were happy with the tech upgrade. The feedback was mixed.

This Top Partnership Insight award explains how the client was able to:

  • Pinpoint the source of negative comments
  • Identify + correct technical flaws
  • Adjust design to meet customer needs