Share a little to learn a lot.
When buying groceries, shoppers are hoping for a one-stop shop. While attempting to learn how to maximize spend from current customers, this regional grocery chain was surprised to learn their customers were spending 60% of their grocery dollars with competitors. Wanting to grow with their core demographic, they set out to understand what could be done to increase market share and customer spend.
This Top Partnership Insight award explains how the client was able to:
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