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Top Partnership Insight

To increase share and spend, spotlight the departments customers love the most

Ensure shoppers are using your brand for full-basket trips

When buying groceries, shoppers are hoping for a one-stop shop. While attempting to learn how to maximize spend from current customers, this regional grocery chain was surprised to learn their customers were spending 60% of their grocery dollars with competitors. Wanting to grow with their core demographic, they set out to understand what could be done to increase market share and customer spend.

This Top Partnership Insight award explains how the client was able to:

  • Discover that customers were underutilizing high-performing departments
  • Identify improvement opportunities at the department level
  • Create a multifaceted plan of action to drive store-wide traffic