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Top Partnership Insight

To put your best foot forward, keep customer favorites on the shelves

Combine CX results with other datasets to get a more holistic view

When you’re a retailer with a broad range of products, the shopping experience has to be consistent across all departments. Otherwise, customers will likely visit you for some needs—and turn to competitors for others. So when this retailer noticed athletic footwear was trailing other departments in customer satisfaction, they knew they needed to investigate.

This Top Partnership Insight award explains how the client was able to:

  • Pair CX data with SurveyMini's non-purchaser data to identify the problem
  • Run a side-by-side test to determine the best solution
  • Improve satisfaction scores + financial performance