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Top Partnership Insight

To steal a piece of breakfast, the experience has to be spot on

Tap consumer data to get a quick read when expanding into new day parts

With consumers still warming up to eating breakfast out, this QSR favorite needed to overachieve when introducing the new day part if they wanted to pull consumers away from home and away from traditionally dominant competitors. But when breakfast began and customers visited in droves, the brand wasn’t executing at the same high level as other day parts.

This Top Partnership Insight award explains how the client was able to:

  • Use SurveyMini data to get a quick read on consumer perception
  • Focus improvement efforts with product-specific insights
  • Move up 5 spots in breakfast benchmarks versus 10 direct competitors