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Top Partnership Insight

Use friendly competition to inspire consistent service standard execution

Drum up front-line engagement with specialized contests

With its core set of service standards, a retail client wanted to ensure associates were delivering on the commitment to legendary service. But data analysis confirmed employees weren’t providing service standards to a key group of frequent customers. The leadership team knew it had to find innovative ways to re-engage the front line.

Download this insight to learn how the client:

  • Used SMG VisitView analysis to pinpoint areas of opportunity
  • Conducted financial analysis to correlate service standards + customer spend
  • Launched field operations contest with vacation giveaways to drive engagement