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Case Study

Valvoline uses customer satisfaction program to build trust

Make the shift from operations to relationships

When Valvoline Instant Oil Change implemented their Customer Satisfaction Index program, they made the decision to shift focus from processes and transactions to relationships—knowing building customer trust is the key to a successful business.

Download the piece to learn how the program helped Valvoline:

  • Understand what was important to customers throughout their experience
  • Identify the actions to take to build a trusting relationship with customers
  • Drive substantial increases in both Overall Satisfaction and Likelihood to Return