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White Paper

Want better insights from text analytics? Start by eliciting better comments

Get more from the words of your customer

With text analytics, brands can get structured data from the unstructured feedback of customers’ open-ended responses. And that’s data you can act on to drive your business. But how do you get the rich comments that deliver the most actionable data? In this white paper, we cover the research best practices that lead to the kind of detailed, emotion-filled responses brands are looking for.

Download the white paper to get smart on:

  • Targeting your questions
  • How to structure the wording of your open-ended questions
  • Optimal placement of open-ended questions within the survey