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Case Study

What makes a shopping experience incredible?

Consumers can tell you what matters

Sometimes brands ask questions that are bigger than what's happening inside their locations—they want to know what's important to the broader marketplace. To find the answer, go straight to the words of the customer and use text analytics to synthesize the results.

Through a customized panel study, this retail brand learned:

  • Friendly greetings aren't enough
  • Personalized assistance is key
  • Exactly how to target their future training efforts