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Top Partnership Insight

Winning with new menu items means listening to the customer

Let customers tell you in their own words how new items measure up

In order to keep a leg up on competitors launching new menu items like premium salads and wraps, this beloved QSR brand enhanced their salad menu to ensure they remained relevant to their health-oriented customers. After replacing their entire salad menu and launching new offerings with premium ingredients at higher price points, it became clear not everyone appreciated the change.

This Top Partnership Insight award explains how the client was able to:

  • Use Text Analytics to learn customers were split on bold new flavors
  • Offer new salad options without the new ingredients
  • Improved Value, Taste, and Likelihood to Repurchase scores