Location-Based Mobile Research

Do you know where your customers go? We do—thanks to our location-based mobile research app SurveyMini®. Using precise mapping technology, SurveyMini triggers a short survey to the user’s smartphone shortly after customers visit your brand—or your competitors. By detecting visits to more than 6,500 brands across every DMA and collecting more than 10 million surveys a year, we capture data you can’t get anywhere else.


Precise Mapping Technology

With unparalleled mapping technology, SMG accurately pinpoints locations and detects visits to your locations and those of your competitors. By re-defining point of interest mapping, we can tell you when your customers crossed the doorstep, where they are within your store layout, and which competitors they passed along the way. And with survey invitations triggered while the experience is still fresh, you get better, more accurate feedback.


Non-Purchaser Data

Traditional customer satisfaction measurements rely on a purchase first. But what your customers aren’t doing is just as important as their sales transactions. How often do they visit your locations before browsing or purchasing from a competitor? And what’s driving those behaviors? We deliver a more complete understanding of the reasons shoppers don’t buy and what your customers are doing over time.


Behavioral Data

SurveyMini provides a window into how customers behave and combines that with traditional CX measurement to uncover the what, why, and when of shopping behavior. Frequent shoppers with loyalty cards may only be giving you part of their business. Uncovering their patterns with your competitors can tell you how to capture more visit share. Combining behavioral data and accurate feedback generates dynamic insights for better business decisions.



Populated with SurveyMini data, SMG’s market intelligence tool BrandGeek lets clients access the data in real time to see satisfaction on key measurements and trip motivation. Dynamic usage allows users to cut and filter the data any way they need to view DMA, competitive set, consumer demographic, and time period information.


Featured Resources

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SurveyMini—SMG's location-based mobile research app [Restaurant]

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SMG Brand Research