Data Integration

Big data presents big opportunities. With a flexible, API-centric open architecture, it’s easy to ingest and process data. We create our infrastructure technologies to work with yours, knitting our systems together. Beyond import and export functionality, we provide real-time, live, bi-directional integration. The more data you have, the greater the likelihood of finding correlations and conversations. Dig deeper, look from all angles, gain more actionable insights, and close the loop.


Open Standards

Come on in; we’re open. Open to your CRM system, your contact center platforms, your mobile apps. Open to your operational audit and POS/transactional data. Open to your timer data and anything else tied to your brand and locations. We separate variables out of your control, like the weather, from those you can take action on. We integrate a broad base of data to get you closer to specific insights.


Bi-Directional API Integration

We’re leading the way in bi-directional, data-driven integration for a real-time view of your business. Our data syncs with your data, every time, all the time. By combining our technologies with yours and enabling them to communicate, share, and update with each other in real time, we create a custom solution. As a valuable component of your back-office operations, bi-directional integration gets data out to your front line even faster.


Partnership Ecosystem

When the goal is a one-stop shop for your data—and if it’s not it should be—you need a partner who makes it all easy for you. That’s why we have defined integration processes for CRM systems, POS providers, kiosk vendors, and more. So we can ensure you have the right data at the right time in the right configuration, which leads to more meaningful insights.

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Featured Resources

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Data integration

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omniCX: Measure across channels

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An Executive Critique of the Customer Experience