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Why SMG
As a leading customer feedback management (CFM) firm, SMG helps you get smarter about your customers and employees to increase loyalty and improve ROI
- Overview
- People
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- Insights
- Culture
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Know More. Do Better.

We’re as passionate about your business as you are. Discover why we do what we do…and what that means for you.
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Solutions
We're passionate about helping you create superior customer and employee experiences.
It's all here.

Introducing the smg360® app: All of your data. All in real time. All at your fingertips.
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Industries
We share our insights and apply proven best practices that guide leading global organizations.
Mix it up.

Discover how this restaurant used the right recipe to make a big impact on the customer experience.
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Why SMG

Insights. Action. Return.

Chances are you’re not lacking VoC data. The trick is making sure you’re integrating and interpreting the data correctly, so you’re able to act on customer insights in meaningful ways. As a leading customer feedback management (CFM) firm, SMG helps you get smarter about your customers and employees to increase loyalty and improve financial performance. We combine technology and services to collect, analyze, and share feedback and behavioral data—so it’s easier for you to deliver and activate insights across your enterprise.

The SMG Advantage

People

Business data deserves a personal touch. Meet the ridiculously smart and seriously dedicated researchers, gurus, and share-it-alls behind SMG.

Technology

We live on the cutting edge of cutting edge. Our in-house experts fixate on powerful, flexible, repeatable, and accessible solutions for your dynamic industry.

Insights

Data is just...data until it's turned into insights. We see opportunities where others see numbers so you can see real, actionable outcomes.

Culture

Employee engagement starts at home, with a strong respect for what our own staff brings to the table and how they can best help you.

Kindred Spirits

We’re as passionate about your business as you are. Discover why we do what we do…and what that means for you.

Five Things We've Learned

Download the report to see 5 things every great brand knows about the customer experience.

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