Platform
Enterprise experience management platform with a dual focus on industry-leading software + hands-on service.
Seamless, secure data + integrations to enhance your technology ecosystem and deliver insights you can trust
Cross-channel feedback collection capabilities at each stage of the customer + employee journeys
Powerful, customizable tools that empower every user with actionable information to produce results
Data-driven prescriptive actions that guide your next best action, at all levels of your organization
Services
Evolve from data-driven to insights-driven.
XM program management partners dedicated to helping you move your business forward
Answer your specific business challenges with measurable results + tangible ROI
Uniquely combining an end-to-end platform with hands-on professional services
Experiences
Deliver uniquely positive experiences.
Improve business outcomes across expanding touchpoints + evolving expectations
Drive engagement + reduce turnover at every stage of the employee life cycle
Gain a deeper perspective with brand tracking, branded benchmarks, + behavioral insights
Industries
Industry-specific XM solutions
Tailored insights for every touchpoint
Online + offline customer management
Differentiate your service experience
Cross-channel shopper interactions
Data for agile actions
Client Success
Customized + proven support
Proactive partnership at every step, designed to move your business forward
Success comes when you can justify XM investments + future-proof your business
See how top-tier brands use SMG’s XM platform to achieve meaningful outcomes
Resources
On-demand XM education
Industry insights and updates
Access hundreds of assets
Demonstrated client impact
Industry data shaping the future
See the business impact
The value of improved EX
Company
A leader in enterprise XM
Catalysts for change
Platform + professional services
Loyal employees –> loyal customers
Meet the SMG team
Your hub for XM updates
Creating inspired experiences
Brand Experience Management
1 in 4 marketers
CX vision and brand promise.
Forrester | Avoid Dissonance Between Your Brand Promise And CX Delivery
Ask mission-critical questions to understand key drivers of purchase decisions, consumers’ messaging recall, overall brand positioning, and those important emotional connections that spark lifelong loyalty:
Take the blindfolds off your industry benchmarks, drill into feedback + behavioral data by DMA, and get timely insights on how you measure up against specific competitors across markets.
You may be a customer’s favorite brand, but is that sentiment reflected by actual behavior? By combining operational measurement, behavioral data, and attitudinal research, SMG serves as your traffic partner to help uncover consumers’ true behaviors and the motivations behind them.
good insights
real-time
support changing consumer behavior.
Retail managing director, European retailer
Forrester | The Total Economic Impact™ Of The smg360® Customer Experience (CX) Solution | June 2021
A brand experience is everything within a customer’s field of view that relates to the sentiment around and toward a specific brand, particularly in the context of the overall market.
It’s difficult to effectively deliver a message without knowing where you stand in the marketplace, and brands invest millions of dollars in building a strong brand presence. Engaging with the brand experience is essential to determining how well your brand message is being received and making an impression with customers.
Engaging with the brand experience involves making use of brand trackers, branded competitive benchmarks, and behavioral data + insights to gain deeper perspective on customers, your brand, and the market.
Brand tracking is the collecting and tracking of data concerning a specific brand to gauge sentiment and perspective on how customers see a given brand relative to the rest of the marketplace.
