If you don’t know where you stand, how can you begin to get better? Benchmarks reveal what’s really important to consumers, where your brand falls behind the competition, and where you should focus your efforts to move up. SMG leads the industry with 3 best-in-class benchmarks.


Core Survey Benchmark

SMG’s core survey benchmark houses billions of data points—spanning categories, regions, and consumer demographics. By using this database to see how you rank on different measures compared to the industry average and compared to others in your category, you stand to gain a clear picture of where you are and what you’re up against.


Text Benchmark

To give you much-needed perspective on customer comments, we provide a text benchmark on the data behind customers’ open-ended comments. After using text analytics to make the qualitative data quantitative, our text benchmark lets you see what customers are mentioning as well as the sentiment behind their words, and how that compares to others in your industry.


BrandGeek's Branded Benchmarks

SMG’s customized market intelligence tool BrandGeek® takes the blindfolds off the benchmarks—providing real-time branded benchmarks that give you the dynamic info you need to top your competitors. With just a few clicks, you can sort the data to get insights based on demographics, regions, or time of visit. And, you can learn what motivates consumers so you can see exactly where you stand among your competitors.

Featured Resources

Combine customer and employee insights to get a holistic view of your brand experience

To lead the increasingly competitive grocery store industry, you have to be constantly looking for new and innovative ways to provide exceptional service that resonates with guests. Heinen's went a step beyond listening to the customer by syncing up their CX data with an employee engagement program in order to create more top box experiences—on both sides of the register.

Download the case study to learn how Heinen's was able to:

  • Design + implement a unique, engaging employee measurement program
  • Leverage the employee insights to inspire better front-line service
  • Use department-level CX insights to lead the industry on key measures