Working with SMG goes beyond exclusive in-house CX platform technology. Behind it all is a group of smart, curious people who believe in your brand and come to work eager to make it even stronger, as if they are members of your team, as well as ours. We intimately understand clients’ business objectives and marry those with industry expertise—so clients have tailored customer and employee programs that leverage the best-of-the best in customer survey research methodologies, program execution, data reporting, and insights activation. On a regular cadence, our teams ensure you’re receiving insights (inside and out of the platform), interpreting the data, acting on the insights, maximizing the results, and socializing program impact. These creative, talented, innovative individuals simply can’t help sharing what they know, through cross-collaboration and open communication. And we wouldn’t have it any other way.

People Spotlight

Kurt Cederman

As a Research Manager, Kurt doesn’t just see numbers: he sees connections. He enjoys the challenge of using multiple data sources to find new, actionable customer insights for his clients that improve the customer experience, the employee experience, and the bottom line.

Sarah Sampson

Are you getting what you need? That’s the question on Sarah’s mind in her role as Director of Client Insights, working to ensure she and her team are guiding you in understanding and implementing the insights that drive your business.

Andy Eaton

Technology continuously evolves. So, too, do Andy’s contributions as a Technical Team Leader. He turns his passion for improving CX software into our next generation of successful client tools.

In Their Own Words

We share a lot of information, but it’s our clients that help tell our whole story. Listen in to what it’s really like to partner with SMG.

Our Leadership


Our success starts at the top, with a focus on a healthy environment for best-in-class talent and professional development.

Client Insights

The go-tos when you need someone to go to, our clients benefit from strategic guidance, unparalleled research, and exceptional project management.

Technology + Operations

Creative and innovative technology shines when we are encouraged to develop new tools and explore new solutions for our clients' evolving needs.

Customer Engagement

It’s not just about new opportunities. We build relationships and foster cross-client experiences that strengthen your entire industry.