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An Executive Critique of the Customer Experience
As a manager, your job is to provide a healthy, motivating, and productive environment for each of your employees. But when you consider the diversity in personalities, motivators, and working styles, developing an effective management strategy can seem like a daunting task. While I’ve written about the manager mantra and leadership best practices, this blog breaks down how to ensure your management style works across all generations.
A look at the differences
First let’s dig into a few of the major generational variances in the workforce:
But wait—doesn’t everyone want that?
Are these really differences? Isn’t every employee looking for a role where they can grow and be challenged? One that provides them with the best tools to do their job? And a manager that is dedicated to offering them regular feedback on their opportunities and achievements?
Millennial drivers of engagement are in-line with drivers for other generations. They want:
When it comes down to it, everyone wants a job that has meaning and purpose. No one wants to feel stuck or complacent. They want to be able to make a personal contribution by providing something that is unique to them and are looking for assistance in identifying what that something is. It is your job as a manager to act on this. Provide your employees with recognition, ongoing coaching, and an engaging work environment.
Bridge the gap between all generations
The study on generational differences is a hot topic, but it’s not necessary to overcomplicate things. The workforce hasn’t been invaded by aliens. Though there are certain outliers within different age groups, at the core is a set of values and expectations that every employee desires—to be treated with respect, develop professionally/personally, and work in a role that they feel makes a difference and is rewarding. Be the best manager you can be and give them that opportunity using the manager mantra: “Create clarity, serve, invest, every day!”
For more on how to increase employee engagement, build customer loyalty, and improve your bottom line, download our report: Five things we learned from talking to 1 million employees.Jeff Jokerst | VP, Customer Engagement