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Online Reporting System

Current client reporting system can be accessed here.

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Customer insights
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Use text analytics to transform mountains of data into
positive business outcomes—and answer questions you
never thought to ask.

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customer experience
Customer Experience

Your customers are talking and we speak their language. We know the right questions to ask and the best way to deliver actionable insights that help you impact the conversation.

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brand research
Brand Research

What customers think and how they act can be different. That's why we track pre-purchase, purchase, and even non-purchase behavior against your brand and your competition.

employee engagement
Employee Engagement

Your customer experience is tied to your employee experience. We have the tools that uncover the heart of your organization, decreasing turnover and increasing sales performance.



We make your business our business. We connect what matters to your customers with what matters to you, understanding the unique behavior motivators and operational demands of your industry.

Focus On Innovation

The smg360 Reporting App
When your front line is hustling, your data access needs to keep pace. Introducing the next generation smg360® app, designed to keep your team on track and identify performance issues at-a-glance. One-click access allows unit and field managers to get the data they need when and where they need it and helps department leaders and executives make more informed decisions. Available for phone and tablet, the smg360 app delivers real-time information for real-time action. It's not just a player in the industry; it's a whole new game.
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Client Partners

Caribou Coffee
Giant eagle
Taco Bell
Firehouse Subs

Featured Resources

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Best Practice Guide

6 ways text analytics delivers better insights for better business outcomes

Client Only

3 questions answered: How c-stores are disrupting the food + beverage industry

Client Only

Five things we have learned from talking to more than 1 billion people

From Our Blog

SMG technology | Inspiring smart changes

At SMG, we believe innovation is about providing strategic change—not just about delivering the next big, shiny thing. Because the truth is, it doesn’t matter much how cool a new product is. What really matters is how useful that new tool is. That’s why our technology roadmap is a carefully curated plan, one focused on helping our clients drive the right changes that create differentiated and memorable experiences.

We have 3 strategic areas of focus that serve as the guiding principles behind our technology vision:

  1. Feedback innovation: making it faster, easier, and more interesting for customers and employees to provide feedback
  2. Access + usability: making a tool smarter and easier to use
  3. Active insights: allowing you to take action across the organization and demonstrate impact to the business

By keeping these strategies front and center as we develop and execute our tech roadmap, we are able to provide our clients with a single source of information and stay on top of emerging trends. In a previous blog, we highlighted our Q1 enhancements, which include new text analytics data visualizations and smart survey integration. Both of these features are leveraging our advancements in data science that make our platform more powerful and help clients get insights quicker.

And we’re very excited about what’s to come. By doubling our tech team in the past 2 years and focusing on capability expansion, we are building on our industry-leading smg360® platform. From text analytics and case management to expanded social ratings tracking and website feedback measurement, our vision for change is laser-focused on inspiring smart changes that transform the way our clients do business.

For more on our how SMG’s best-in-class products, technologies, and insights are helping brands boost loyalty and improve business performance, check out what our clients have to say.

Bennett Gamel | Vice President, Product Management
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