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Online Reporting System

Current client reporting system can be accessed here.

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Change the way
you do business

A CEM platform that makes it easier for brands to
deliver + activate insights across their enterprise

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customer experience
Customer Experience

Your customers are talking and we speak their language. We know the right questions to ask and the best way to deliver actionable insights that help you impact the conversation.

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brand research
Brand Research

What customers think and how they act can be different. That's why we track pre-purchase, purchase, and even non-purchase behavior against your brand and your competition.

employee engagement
Employee Engagement

Your customer experience is tied to your employee experience. We have the tools that uncover the heart of your organization, decreasing turnover and increasing sales performance.



We make your business our business. We connect what matters to your customers with what matters to you, understanding the unique behavior motivators and operational demands of your industry.

Focus On Innovation

The smg360 Reporting App
When your front line is hustling, your data access needs to keep pace. Introducing the next generation smg360® app, designed to keep your team on track and identify performance issues at-a-glance. One-click access allows unit and field managers to get the data they need when and where they need it and helps department leaders and executives make more informed decisions. Available for phone and tablet, the smg360 app delivers real-time information for real-time action. It's not just a player in the industry; it's a whole new game.
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Client Partners

Caribou Coffee
Giant eagle
Taco Bell
Firehouse Subs

Featured Resources

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Best Practice Guide

6 ways text analytics delivers better insights for better business outcomes

Client Only

3 questions answered: How c-stores are disrupting the food + beverage industry

Client Only

Five things we have learned from talking to more than 1 billion people

From Our Blog

Go team! How SMG drives employee engagement through team-building

At SMG, we believe in strength in numbers—which is why team-building is such an important part of our company culture. It’s also why the word “people” was mentioned most in our recent Great Place to Work survey, with 95% of SMG employees saying “People care about each other here.” Whether it’s developing an innovative new product, delivering actionable insights to clients, or publishing an intuitive case study, our tasks are not isolated to one person, but rather achieved through collaboration with many.

And this collaborative spirit isn’t isolated to the office building walls. Many SMG teams have implemented fun and unique ways to enjoy time with each other and build team comradery outside the office. Some of those outings include:

  • Escape rooms
  • Progressive dinners
  • Seasonal events, like pumpkin carving + holiday parties
  • Book clubs
  • Sporting events

Team Sampson of Client Insights takes on an escape room at Breakout KC


Our marketing team has a monthly standing happy hour with a unique twist—one team member takes a turn in the “hot seat” while another asks them unique questions. Finding out things like “If you could have any magical power, what would it be?” and “What is the best compliment you've ever received?” is a fun way to get to know each other better and hone interview skills in the process.

We also take the time to promote team-building across departments, including:

SMG employees soak up the sun + have some fun together during summer lunches


Throughout the summer, employees are treated to a monthly company lunch on the rooftop of our KC headquarters. Each floor is responsible for hosting one lunch, which is a nice way for colleagues to work together to plan the meal and execute the event. And most lunches include an activity that promotes cross-department interaction and is a fun and relaxing way for employees to connect. Enjoying a burger, a view of the Crossroads District, and good conversation isn’t a bad way to spend a Friday.

After spending almost three decades measuring, researching, and reporting on the employee experience, we know a thing or two about what matters to employees. They want a job with purpose, one that is rewarding and is an opportunity to use their talent. They want recognition when they perform well. And they want positive interactions with their manager and coworkers—to feel like they’re part of a team.

If you’re interested in being a part of our team, check out these opportunities

Kim Klosak | VP, Human Resources
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