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Online Reporting System

Current client reporting system can be accessed here.

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Tech-enabled customer insights delivered across your enterprise.

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customer experience
Customer Experience

Your customers are talking and we speak their language. We know the right questions to ask and the best way to deliver actionable insights that help you impact the conversation.

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brand research
Brand Research

What customers think and how they act can be different. That's why we track pre-purchase, purchase, and even non-purchase behavior against your brand and your competition.

employee engagement
Employee Engagement

Your customer experience is tied to your employee experience. We have the tools that uncover the heart of your organization, decreasing turnover and increasing sales performance.



We make your business our business. We connect what matters to your customers with what matters to you, understanding the unique behavior motivators and operational demands of your industry.

Focus On Innovation

The smg360 Reporting App
When your front line is hustling, your data access needs to keep pace. Introducing the next generation smg360® app, designed to keep your team on track and identify performance issues at-a-glance. One-click access allows unit and field managers to get the data they need when and where they need it and helps department leaders and executives make more informed decisions. Available for phone and tablet, the smg360 app delivers real-time information for real-time action. It's not just a player in the industry; it's a whole new game.
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Client Partners

Caribou Coffee
Giant eagle
Taco Bell
Firehouse Subs

Featured Resources

Client Only
Best Practice Guide

The essential guide to text analytics for CX pros

Client Only

ebook | The ultimate guide to omnichannel CX

Client Only

An Executive Critique of the Customer Experience

From Our Blog

SMG Employee Spotlight - Alisha Laughlin

Our Employee Spotlight series gives you a behind-the-scenes peek at what makes SMG work—our people. Learn more about our team and get to know Alisha Laughlin – Solution Analyst.


What is your position at SMG?

I am a Solution Analyst (SA) in the Client Insights department. As an SA, I act as the liaison between our Client Insights and Technology departments to ensure our survey and reporting systems meet our clients’ needs.

Tell us what an average day in the life is like for you.

I work on a large number of accounts, so there is a lot of multi-tasking and bouncing around from project to project. Most of my day is spent working on various requests from our clients across our survey, alerting, and reporting platforms, as well as helping my teams troubleshoot any technical issues that arise.

What is it like working on your team?

I am lucky enough to be on multiple teams—and they all have a great “work hard, play hard” mentality. During the day, we are constantly working together, thinking of new and better ways to support our clients. Outside the office, we are a very close-knit group and try to plan as many happy hours, team outings, and client site visits as we can.

What do you love most about your job?

My favorite part about being an SA is getting to work with such a wide variety of people. We work across pretty much every department at SMG, so we have a lot of exposure to meeting all the awesome people who work here. SMG has such a collaborative work environment, and that really makes everything that we do possible.

How does your job contribute to our clients’ success?

We are definitely more behind-the-scenes in the SA role, but most of the day-to-day technical requests that my clients ask for are completed by me. Even the requests that aren't completed by an SA require our help in some way—we still get the opportunity to help facilitate with other departments. My account teams depend on me to complete my work in a timely manner while still maintaining a high level of quality to meet our clients’ needs.

What would you tell someone interested in joining the SMG team?

If you are looking for an innovative, fast-paced company with some of the greatest people you’ll ever meet, then SMG is the place for you.

How would you describe SMG in 3 words?

Collaborative. Evolving. Fun!

Interested in being a part of our team? Check out our careers page.
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