A Leader in customer feedback management.


SMG’s differentiated software with a service (SwaS) strategy combines an end-to-end experience management platform with hands-on professional services to improve customer, patient, employee, and brand experiences.

Does your CX solution deliver ROI?

As organizations across all industries continue to ramp up investments in experience management initiatives, it’s mission critical to be able to quantify the impact. SMG commissioned Forrester Consulting to conduct a Total Economic Impact™ study of the smg360® CX solution, identifying the real-world ROI our customers can see through their programs.

Within just 3 years, SMG clients can see:
  551% ROI
  $14.7M in total benefits
  Labor turnover cost reduction of $2.8M

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customer experience
Customer Experience

Your customers and patients are talking, and we speak their language. We know the right questions to ask and the best way to deliver actionable insights that help you impact the conversation and drive customer satisfaction.

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employee engagement
Employee Experience

Your customer experience is tied to your employee experience. We have the tools that uncover the heart of your organization, decreasing turnover and increasing sales performance.

brand research
Brand Research

What customers think and how they act can be different. That's why we track pre-purchase, purchase, and even non-purchase behavior against your brand and your competition.



We make your business our business. We connect what matters to your customers with what matters to you, understanding the unique behavior motivators and operational demands of your industry.

The SMG Advantage


18.4 B feedback records per year

88% of feedback data from non-survey sources

200+ API/out-of-the-box integrations

85,000 daily active users

>300 annual platform enhancements*


Highest score possible in customer relationship, success, and support criterion*

Clients 3X more likely to realize strategic program execution

10+ years’ average CX experience per employee

Top-ranked in services strategy*


“A standout when it comes to developing insights and partnership”*

>150 Top Partnership Insights awarded

Clients take action on insights nearly 2X as often

“…deep expertise in delivering highly relevant and actionable insights”*


Recognized as a Leader by Forrester*

Omdia’s only Vertical Specialist Leader

Named a Visionary in Gartner Magic Quadrant for VoC

CX partner for 85% of NRN’s Top 20 Restaurants + 30% of NRFP’s Top 20 Retailers

*The Forrester Wave™: Customer Feedback Management Platforms, Q2 2021

Focus on Innovation

Video feedback

Presented with a never-ending stream of data, it can be hard to see feedback as the output of real, human interactions. SMG’s partnership with market-leading video feedback platform Voxpopme enables brands to humanize their feedback—overcoming challenges in motivating stakeholders by incorporating rich, contextual video into their existing feedback channels. SMG's VP/GM CX Solutions Charlie Moore sat down with Voxpopme Founder + CEO Dave Carruthers to discuss how an automated video feedback solution can help brands keep a pulse on the ever-changing mindsets and behaviors of consumers.

Client Partners

Krispy Kreme
Papa John's
Sally Beauty
Giant eagle
Taco Bell
Firehouse Subs

Hear It from Clients

Why SMG is the Industry Leader for Managed and Professional Services

There are many reasons to be proud of our performance in Forrester Wave™: Customer Feedback Management Platforms, Q1 2020. But we’re especially excited to be recognized by our clients for “the strong value they receive from [our] combination of technology and services.” Want to know more about the “actionable high-quality insights” clients are raving about?

Featured Resources

Client Only
Case Study

Local to global: How Shell tested market-level changes to make worldwide improvements

Client Only

Solve the ROI conundrum

Client Only
Executive Brief

The state of the delivery experience

From Our Blog

Expert spotlight with Michael Beesley | How the Engineering VP contributes to SMG’s continued innovation in customer experience management

Today we hear from Michael Beesley—VP, Engineering—to learn about his unique path to a career in software development, what he loves best about working in the tech field, and his role in supporting SMG’s software with a service (SwaS) approach.

How has your career at SMG evolved over the last 14 years?

In 2007, I started SMG as an entry-level Project Coordinator on what was then our Client Services (now Client Insights) team. I was only in that role briefly before the company restructured and created specialized process teams, so I moved over to the reporting team. A big part of my job was to manually test and QC client reports—which could be a rather tedious process involving spot-checking hundreds of reports. I started thinking about how much more efficient the process would be if it were automated.

So I picked up a few books on coding and taught myself everything I could. Eventually I learned enough to write an application to automate the report testing. This jumpstarted my development career—after implementing the application, I was given the opportunity to move into software engineering full-time.

SMG has always been great about recognizing my skillset and supporting me to find the right fit within the company. Since my move to the Engineering team, I've gone from a Software Engineer—writing code and helping build out the software platform—to an architecture role, focused on thinking about the next generation of SMG software (which we know today as smg360®) and creating a cohesive infrastructure within all our systems. From there, I moved through different levels of management to my current position.

How do you support/influence technology innovation at SMG?

My job is to have a deep understanding of the software we're building and ensure it's in-line with our company vision. Are we building software that supports the goals of our business and our clients' business? I make sure we're on the right path—sort of the bridge between our Business team and the Engineering team, making sure both are working in sync with each other.

What are the biggest changes you've seen in SMG over the last decade?

When I first started 14 years ago, some of our processes were very decentralized and segmented per project. Over the years, we've built a robust, efficient platform that can handle the complexity of client demands. It was a big transition but had the greatest reward. During my time here, we’ve moved from fully decentralization, to a platform built around location experience, and finally—with smg360®—we've turned the corner and built a platform to comprehensively measure the modern customer experience. Pair that with the best professional services in the industry—it’s a hard combination to beat.

What's one of your biggest/proudest career accomplishments so far?

I'm amazed at the amount of growth everyone on this team has gone through this last year. It was an extremely challenging time with everyone working from home. We're a collaborative group and we're used to working side by side, so the isolated environment was tough. But we continued on without missing a beat. We were able to build some complex enhancements to the platform and continue progressing our systems. It's incredible to see what we were able to accomplish in such challenging circumstances.

Do you have any advice for someone starting out their career in the tech/engineering field?

Anyone pursuing a career in tech needs to fully embrace its ever-changing nature. You can't get complacent. This is a field where new things are happening every day. To be successful, you have to constantly be learning more and doing better.

It's also important to make sure you're with a company that shares that innovative mentality and promotes employee growth. My career trajectory has changed a lot within SMG, and I’m grateful for the support I've been given to pursue new challenges and continue progressing.

SMG is currently hiring Software Engineers to help develop new product features, maintain year-over-year product functionality and enhancements, and contribute to the planning and implementation of a strategic direction for products. Check out all our open opportunities.

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