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Online Reporting System

Current client reporting system can be accessed here.

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Customer insights
that mean business

End-to-end customer feedback management (CFM) solutions
that make it easier to listen better, act faster, and outperform
the competition

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customer experience
Customer Experience

Your customers are talking and we speak their language. We know the right questions to ask and the best way to deliver actionable insights that help you impact the conversation.

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brand research
Brand Research

What customers think and how they act can be different. That's why we track pre-purchase, purchase, and even non-purchase behavior against your brand and your competition.

employee engagement
Employee Engagement

Your customer experience is tied to your employee experience. We have the tools that uncover the heart of your organization, decreasing turnover and increasing sales performance.



We make your business our business. We connect what matters to your customers with what matters to you, understanding the unique behavior motivators and operational demands of your industry.

Focus On Innovation

The smg360 Reporting App
When your front line is hustling, your data access needs to keep pace. Introducing the next generation smg360® app, designed to keep your team on track and identify performance issues at-a-glance. One-click access allows unit and field managers to get the data they need when and where they need it and helps department leaders and executives make more informed decisions. Available for phone and tablet, the smg360 app delivers real-time information for real-time action. It's not just a player in the industry; it's a whole new game.
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Client Partners

Caribou Coffee
Giant eagle
Taco Bell
Firehouse Subs

Featured Resources

Client Only

The Forrester Wave™: Customer Feedback Management Platforms, Q4 2018

Client Only
Best Practice Guide

The essential guide to text analytics for CX pros

Client Only

Five things we have learned from talking to more than 1 billion people

From Our Blog

SMG Employee Spotlight–Eric Goodloe

Our Employee Spotlight series give you a behind-the-scenes peek at what makes SMG work—our people. In honor of Veteran’s Day, meet Eric Goodloe—retired Gunnery Sergeant of the United States Marine Corps and current Senior Software Engineer.


Tell us what an average day in the life at SMG is like for you. 

I work on one of SMG’s discretionary teams developing products and features. As a full-stack developer, we program across a multitude of technologies and languages. We work closely with the architecture and product teams to bring their vision to reality. It’s a wonderful sense of accomplishment when you begin seeing the fruits of your labor come to life.

What do you love most about your job at SMG?

Working with highly intelligent people on challenging tasks. We are in the business of not only generating new features and reports for our clients, but actually generating new technologies along the way. I am fortunate to have been involved in the development of a few of these projects and features. It is enjoyable collaborating with dynamic people to develop applications for a company passionate about serving their clients. It makes this job fun!

Which branch of the military did you serve in and what was your position/rank?

I was a Gunnery Sergeant in the United States Marine Corps.

How many years of service?

20 years, retired.

Where have you been stationed?

After graduating from boot camp in San Diego, I was stationed all over the US—from Washington to Virginia and many places in between. I was deployed to both Iwakuni, Japan in support of Desert Shield/Desert Storm operations, and Al Asad, Iraq in support of Operation Iraqi Freedom. I was honored to receive 3 Navy and Marine Corps Commendation Medals, 3 Navy and Marine Corps Achievement Medals, and the Global War on Terrorism Expeditionary Medal.

What inspired you to join the military? 

I was an Eagle Scout and very patriotic growing up. The structure and discipline provided by the Marine Corps was a natural progression in my life and just felt right.

What’s one thing you learned in service that you apply to your everyday life?

Problem solving! In the military, we were often faced with accomplishing the mission with minimal resources. I quickly recognized the importance of taking inventory of assets and collecting feedback from each of my Marines.

How did your military experience influence your career path? 

My military occupational specialty was precision measurement equipment (avionics calibration). Calibration is all about following established standards to a high degree of accuracy. This introduced me to the International Organization for Standardization. Upon retiring from the Marine Corps, it was only natural to pursue a new career in technology. I have always enjoyed working with computers, so I went back to school and earned my degree in computer information systems.

SMG provided me the opportunity to begin my new career in programming and advance to my current position. I have enjoyed being surrounded by highly talented people and working with the rapidly evolving technologies here at SMG. Even after 12 years here, I continue to learn something new each and every day.

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