English (US)
  • English (US)
  • 日本語
  • English (United Kingdom)

Online Reporting System

Current client reporting system can be accessed here.

SMG Image

Customer insights
that mean business

End-to-end customer feedback management (CFM) solutions
that make it easier to listen better, act faster, and outperform
the competition

Request Demo


customer experience
Customer Experience

Your customers are talking and we speak their language. We know the right questions to ask and the best way to deliver actionable insights that help you impact the conversation.

Learn More
brand research
Brand Research

What customers think and how they act can be different. That's why we track pre-purchase, purchase, and even non-purchase behavior against your brand and your competition.

employee engagement
Employee Engagement

Your customer experience is tied to your employee experience. We have the tools that uncover the heart of your organization, decreasing turnover and increasing sales performance.



We make your business our business. We connect what matters to your customers with what matters to you, understanding the unique behavior motivators and operational demands of your industry.

Focus On Innovation

The smg360 Reporting App
When your front line is hustling, your data access needs to keep pace. Introducing the next generation smg360® app, designed to keep your team on track and identify performance issues at-a-glance. One-click access allows unit and field managers to get the data they need when and where they need it and helps department leaders and executives make more informed decisions. Available for phone and tablet, the smg360 app delivers real-time information for real-time action. It's not just a player in the industry; it's a whole new game.
Learn More

Client Partners

Caribou Coffee
Giant eagle
Taco Bell
Firehouse Subs

Featured Resources

Client Only

The Forrester Wave™: Customer Feedback Management Platforms, Q4 2018

Client Only
Best Practice Guide

The essential guide to text analytics for CX pros

Client Only

Five things we have learned from talking to more than 1 billion people

From Our Blog

Alleviate stress through financial wellness

Health isn’t strictly defined by your BMI or how fast you can run a mile—it’s just as much about mental wellness as it is physical fitness. That’s why we take a holistic approach when it comes to our employees’ health. In addition to SMG’s passionate involvement with KC Corporate Challenge each summer, we bring in massage therapists twice a month to help employees relax and unwind. And along with offering weekly yoga and boot camp classes, we provide organized “mental breaks” to help with stress management.

Because we all know stress isn’t good. Not only can it negatively affect work performance, it can cause irritability, anxiety, depression, and insomnia. And according to the American Psychological Association’s report, “The State of our Nation,” money is currently the second most common source of that stress. These financial stressors include things like losing a job, saving for retirement, and paying medical expenses. So with our efforts to have a balanced focus on wellness, here are a few ways we hope to help our employees with their financial health:

Saving for the future

Every full-time employee is eligible for our 401K program. In their first month of employment at SMG, they attend a presentation from our 401K representative so they can be armed with all the necessary information. Depending on how involved they want to be with their elections, they can opt for a more hands-on approach or an automated method based on desired risk level. We know some people love numbers and want to check stocks every day. Others prefer to check in a little less frequently. Either way, our approach is easy

In addition to offering a match, SMG offers both pre-tax and Roth IRA contributions to each employee enrolled in our 401K program. We also have an internal 401K committee, with representatives from various departments, which provides additional employee input. Our monthly 1-on-1 meetings with our 401K rep help employees get a closer look at their elections and receive expert advice on potential modifications. This focus on education and the support we provide is why more than 90% of SMG employees are currently enrolled in our 401K plan.

Continuing education

The topics of our regular lunch-and-learns cover a wide range of topics, and in 2019, we’re continuing our focus on financial education. Our first presentation of the year will be on estate planning and will help employees establish a plan to protect their assets. While this isn’t a popular subject or something most people (especially those who are younger) like to think about, it’s important to have things in place.

We’ll also continue promoting our Map My Benefits tool, which helps employees prioritize where to allocate their spending and savings. This tool can incorporate health savings accounts (HSAs), debt payoff, life insurance, etc. With just a little organization and preparation, a financial future can look a lot more promising.

Medical piggy bank

Along with offering a lower-cost option for health insurance this year, our employees are also able to open an HSA. If an employee chooses to open an account and contribute, SMG will also make contributions each paycheck—essentially giving employees free money to use toward their healthcare costs or to save for the future. Healthcare is one of the largest expenses for someone in retirement, so with its triple tax benefit and a balance that rolls over year after year, an HSA can serve as a nice safety net.

Bottom line:

Taking an active approach to financial wellness is a great step to improving your overall health. We know it’s impossible to remove all stress, but by making strides to save for your future, stick to a manageable budget, and create a safety net, you’ll alleviate some of that anxiety. Here’s to a happy (and financially healthy) 2019!

If you’d like to learn more about SMG and what it’s like to work here, check out our careers page. We’d love for you to help us make this year our healthiest yet.

Rachel Briggeman | Senior Human Resources Generalist
Learn More See More Blog Posts