When it comes to Speed of Service scores, it certainly seems so. Fine-dining restaurants experience a 9 percentage point boost on Speed of Service on Valentine’s Day compared to other Tuesdays in February. Through use of price-fixed menus, fine-dining restaurants are able to accommodate more guests in less time.
Unfortunately, the news around fixed menus isn’t all good: Taste of Food scores suffer on Valentine’s Day, taking a 2 percentage point dip compared to other Tuesdays in February.
Restaurants need to find a balance between providing speedy service and great-tasting food on holidays, because both contribute to customer loyalty.