A Leader in customer feedback management.


SMG’s differentiated software with a service (SwaS) strategy combines an end-to-end experience management platform with hands-on professional services to improve customer, patient, employee, and brand experiences.

Does your CX solution deliver ROI?

As organizations across all industries continue to ramp up investments in experience management initiatives, it’s mission critical to be able to quantify the impact. SMG commissioned Forrester Consulting to conduct a Total Economic Impact™ study of the smg360® CX solution, identifying the real-world ROI our customers can see through their programs.

Within just 3 years, SMG clients can see:
  551% ROI
  $14.7M in total benefits
  Labor turnover cost reduction of $2.8M

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customer experience
Customer Experience

Your customers and patients are talking, and we speak their language. We know the right questions to ask and the best way to deliver actionable insights that help you impact the conversation and drive customer satisfaction.

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employee engagement
Employee Experience

Your customer experience is tied to your employee experience. We have the tools that uncover the heart of your organization, decreasing turnover and increasing sales performance.

brand research
Brand Research

What customers think and how they act can be different. That's why we track pre-purchase, purchase, and even non-purchase behavior against your brand and your competition.



We make your business our business. We connect what matters to your customers with what matters to you, understanding the unique behavior motivators and operational demands of your industry.

The SMG Advantage


18.4 B feedback records per year

88% of feedback data from non-survey sources

200+ API/out-of-the-box integrations

85,000 daily active users

>300 annual platform enhancements*


Highest score possible in customer relationship, success, and support criterion*

Clients 3X more likely to realize strategic program execution

10+ years’ average CX experience per employee

Top-ranked in services strategy*


“A standout when it comes to developing insights and partnership”*

>150 Top Partnership Insights awarded

Clients take action on insights nearly 2X as often

“…deep expertise in delivering highly relevant and actionable insights”*


Recognized as a Leader by Forrester*

Omdia’s only Vertical Specialist Leader

Named a Visionary in Gartner Magic Quadrant for VoC

CX partner for 85% of NRN’s Top 20 Restaurants + 30% of NRFP’s Top 20 Retailers

*The Forrester Wave™: Customer Feedback Management Platforms, Q2 2021

Focus on Innovation

Video feedback

Presented with a never-ending stream of data, it can be hard to see feedback as the output of real, human interactions. SMG’s partnership with market-leading video feedback platform Voxpopme enables brands to humanize their feedback—overcoming challenges in motivating stakeholders by incorporating rich, contextual video into their existing feedback channels. SMG's VP/GM CX Solutions Charlie Moore sat down with Voxpopme Founder + CEO Dave Carruthers to discuss how an automated video feedback solution can help brands keep a pulse on the ever-changing mindsets and behaviors of consumers.

Client Partners

Krispy Kreme
Papa John's
Sally Beauty
Giant eagle
Taco Bell
Firehouse Subs

Hear It from Clients

Why SMG is the Industry Leader for Managed and Professional Services

There are many reasons to be proud of our performance in Forrester Wave™: Customer Feedback Management Platforms, Q1 2020. But we’re especially excited to be recognized by our clients for “the strong value they receive from [our] combination of technology and services.” Want to know more about the “actionable high-quality insights” clients are raving about?

Featured Resources

Client Only
Case Study

How Signet Jewelers optimised online reputation management to strengthen customer relationships + boost digital presence

Client Only

Solve the ROI conundrum

Client Only

The Forrester Wave™: Customer Feedback Management Platforms, Q2 2021

From Our Blog

Expert Spotlight with Jami Ferguson | How the Product Management Director guides SMG’s product roadmap

Today we hear from Jami Ferguson—Director, Product Management—to learn which SMG tech enhancements she’s most excited about, why successful companies put product at the forefront, and how Wayne Gretzky impacts her team’s work philosophy.

You have a wealth of experience and background in product management. How has the principle evolved and changed since your first role in the field?

Product management has been around for a long time (Google says it was first introduced by Proctor & Gamble in 1931), but I think what has changed most over the last decade is that it’s no longer an afterthought as more companies are becoming product-led.

My first role in product came about because the company I was working for was going through an agile transformation and needed to fill the role of product owner for the scrum teams. I was running a group that led customer implementations, so we had a lot of project and business analyst skill sets—and we knew a whole lot about our products and our business. But creating the product group was an afterthought to changing how we develop product.

Now I see companies leading with product management and filling prominent roles with product professionals. I think SMG has done a great job evolving its product team—and I feel lucky to work amongst some of the best product professionals out there.

COVID has certainly changed the perceptions and expectations for how a consumer engages with a brand. How has this expedited trajectory for themes such as digital transformation or employee experience changed how you think about product development and serving evolving brand needs?

In product management, Wayne Gretzky’s famous quote, “I skate to where the puck is going, not where it has been,” is one we live by. COVID has amplified the need to do this and taught us the puck is moving faster than ever before.    

What innovations in experience management or feedback collection most excite you moving forward?

The advancements we are making in text analytics and the explorations we are doing with social listening are really exciting to me. Like I said, we need to be able to pivot and move faster than ever before. With social listening, I think there is a huge opportunity to get an even better view into what consumers are saying about our brands and about the market in general. Coupled with advancements in text analytics that include predictive analytics, we will be in a unique position to have more insights to share with our clients so we can respond quickly and more accurately.

The technology market is highly competitive. What advice do you have for people looking to break into the market?

I think the great thing about product management is that some of the best practitioners come from various backgrounds. I’ve found that once you choose product as your profession, you aren’t likely to leave. But every product practitioner’s journey is different. I’d say if you want to get into product, make sure you get some solid client service and project-based experience. Understanding diplomacy through customer service and prioritization through project management will give you a solid base for building a career in product management.

In light of this week’s holiday, what are you most grateful for as an SMG employee?

There are so many great people in the company—across departments and locations—who I love working with. But most of all, I am grateful for our product team. I am surrounded by incredibly smart and talented people every day, and I learn so much from them.

Interested in becoming part of our team? We’d love to have you! Check out our open opportunities.

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